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Complementary Feeding - Animal-source Foods
Complementary Feeding - Animal-source Foods:
Bangladesh National Infant and Young Child Feeding (IYCF)

Home > Channels > Alive & Thrive - Bangladesh

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Breastfeeding and Complementary Feeding

Alive & Thrive produced a set of six television spots with key messages on breastfeeding and complementary issues for the campaign. A round of concept testing helped pinpoint the emotional appeals that would grab people's attention and motivate them to adopt sound infant and young child feeding practices. The TV spots each tell a story featuring people who influence feeding practices such as mother-in-laws, fathers, and health care providers. They focus on six themes identified as gaps in current practices.


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HealthPhone: Complementary Feeding - Animal-source Foods



Bengaliবাংলা - Bangla - Bengali — Bangladesh, India — with English subtitles

Bangladesh National Infant and Young Child Feeding (IYCF)
Promotes incorporating animal foods into a baby's diet. One of a series of commercials produced as part of a national campaign for infant and young child feeding in Bangladesh.

This story is about the result of proper complementary food, particularly nutritional supply from animal sources. As the TV spot starts, we see a mother is preparing food for her child. She is very happy that her child will eat fish that day. She keeps on saying that her child likes to eat egg, fish and chicken liver. So the mother gives her one of these items every day. A next door neighbor is surprised to hear that an 8-month-old child is eating fish! The mother says that the doctor told her to give animal food every day with other foods. These foods are necessary for her child's body and brain.

The TV spot promotes incorporating animal foods into a baby's diet.

Alive & Thrive

Produced by: Alive and Thrive - Bangladesh


HealthPhone: Complementary Feeding - Animal-source Foods

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9 January, 2015

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