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Exclusive Breastfeeding for the First 6 Months
Exclusive Breastfeeding for the First 6 Months



Home > Channels > Alive & Thrive - Ethiopia

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Breastfeeding and Complementary Feeding

In Ethiopia sub-optimal infant and young child feeding (IYCF) practices result in early death, illness, and high rates of stunting. Alive & Thrive (A&T) aims to improve IYCF by reaching 5.4 million children under 2 years old primarily through intensive community-based interventions in the four most populous regions.

The 7 spots, directed to Ethiopian men, each focus on a critical feeding practice and correlate good farming practices and good feeding practices through agrarian analogies. The aim is to create support for the actions and fulfill fathers' desire for smart, healthy, and strong children. They focus on 7 themes related to infant and young child feeding practices.


Watch More Videos — Breastfeeding Library
HealthPhone: Exclusive Breastfeeding for the First 6 Months



Tigrigna Tigrignaትግርኛ - tigriñā - Tigrinya - Tigrnia - Tigrina - Tigriña - Tigrigna — with English subtitles
— Eritrea, Ethiopia — with English subtitles

The TV spot emphasizes that the first six months are the time to give breastmilk only so the baby will grow. Using the agrarian analogy, seeds will grow best if planted during the during the rainy season.
Alive & Thrive

Produced by: Alive and Thrive - Ethiopia



HealthPhone: Exclusive Breastfeeding for the First 6 Months

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Alive & Thrive Ethiopia Series



Watch More Videos — Breastfeeding Library




27 June, 2014

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