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Handwashing Convenience
Handwashing Convenience:
Bangladesh National Infant and Young Child Feeding


Home > Channels > Alive & Thrive - Bangladesh

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In Bangladesh Alive & Thrive (A&T) aims to improve infant and young child feeding practices by reaching 8.5 million households with children under 2 years old through intensive community-based interventions and national media campaigns.


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HealthPhone: Infant and Young Child Feeding plus Handwashing



Bengaliবাংলা - Bangla - Bengali — Bangladesh, India — with English subtitles

Bangladesh National Infant and Young Child Feeding (IYCF)

Encourages mothers to wash with soap and water before food preparation and child feeding. Also urges them to put the soap and water near where they feed the child. One of a series of commercials produced as part of a national campaign for infant and young child feeding in Bangladesh.

This story is about the importance of handwashing before preparing food and feeding the child. As the TV spot starts, we see a popular model in Bangladesh entering a village house. She sees that a mother is preparing a plate of food for her child. The model notices that there is no handwashing station nearby and assumes that the mother didn't wash hands before serving food. So she asks about soap and water for handwashing. The mother says that there is no handwashing station nearby so it's difficult for her to wash hands every time. Seeing the anxiety of the model, the father feels ashamed as he realizes that he should have arranged a washing station nearby. The father quickly places a handwashing bucket at the kitchen veranda and places soap in a case. The mother washes her hands and the baby's hands with soap. The spot ends with the happy child enjoying her food.

The TV spot encourages mothers to wash hands with soap and water before food preparation and child feeding and urges them to put the soap and water near the feeding place.
Alive & Thrive

Produced by: Alive and Thrive - Bangladesh



HealthPhone: Infant and Young Child Feeding plus Handwashing

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Alive & Thrive Bangladesh Series



Watch More Videos — Nutrition and Growth Library




9 January, 2015

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