HealthPhone™


Share


Connect

Follow HealthPhone on Twitter  Connect with HealthPhone on Facebook  Subscribe to HealthPhone on YouTube




Contact
©
HealthPhone™ is a project of
The Mother and Child Health and Education Trust
a U.S. 501(c)(3) non profit organization.

HealthPhone™

Increasing Father’s Participation in IYCF
Increasing Father’s Participation in IYCF:
Bangladesh National Infant and Young Child Feeding (IYCF)

Home > Channels > Alive & Thrive - Bangladesh

Watch More Videos — Nutrition and Growth Library

Breastfeeding and Complementary Feeding

Alive & Thrive produced a set of six television spots with key messages on breastfeeding and complementary issues for the campaign. A round of concept testing helped pinpoint the emotional appeals that would grab people's attention and motivate them to adopt sound infant and young child feeding practices. The TV spots each tell a story featuring people who influence feeding practices such as mother-in-laws, fathers, and health care providers. They focus on six themes identified as gaps in current practices.


Watch More Videos — Nutrition and Growth Library
HealthPhone: Increasing Father’s Participation in IYCF



Bengaliবাংলা - Bangla - Bengali — Bangladesh, India — with English subtitles

Bangladesh National Infant and Young Child Feeding (IYCF)

Depicts the role fathers can play in the growth and development of their child. One of a series of commercials produced as part of a national campaign for infant and young child feeding in Bangladesh.

This story is about the importance of father's participation in infant and young child feeding. As the TV spot starts, we see a room is on fire. Panic seizes the father who is trying to get out of that room. His 8-year-old son suggests that the father wrap a wet bed sheet around himself and come out. The intelligent boy has called the fire department already. Thus the little boy's quick thinking saves the life of his father. Coming out of the room, the happy father tells his neighbors about the importance of taking care of a child from the very beginning and how a child's brain develops rapidly in the first two years. He keeps on saying how he helped with daily chores, so his wife had time to take care of the baby, breastfeed and give nutritious food.

The TV spot depicts the role fathers can play in the growth and development of their children.
Alive & Thrive

Produced by: Alive and Thrive - Bangladesh



HealthPhone: Increasing Father’s Participation in IYCF

For Laptops/Tablets
5.77 mb
download this video
For Mobile Phones
6.82 mb
download this video


Watch Videos

Alive & Thrive Bangladesh Series



Watch More Videos — Nutrition and Growth Library




9 January, 2015

Translate



top of page