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Poor Appetite
Poor Appetite:
Bangladesh National Infant and Young Child Feeding (IYCF)

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Breastfeeding and Complementary Feeding

Alive & Thrive produced a set of six television spots with key messages on breastfeeding and complementary issues for the campaign. A round of concept testing helped pinpoint the emotional appeals that would grab people's attention and motivate them to adopt sound infant and young child feeding practices. The TV spots each tell a story featuring people who influence feeding practices such as mother-in-laws, fathers, and health care providers. They focus on six themes identified as gaps in current practices.


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HealthPhone: Poor Appetite



Bengaliবাংলা - Bangla - Bengali — Bangladesh, India — with English subtitles

Bangladesh National Infant and Young Child Feeding (IYCF)

Gives advice to families on how to feed children when their child does not want to eat. One of a series of commercials produced as part of a national campaign for infant and young child feeding in Bangladesh.

This story is about the poor appetite of children. As the TV spot starts, we see a mother is trying to feed her child, but the baby is refusing to take food. He's gone to sleep without eating. She shares her concern with the father. As the father tunes the TV, a doctor appears on the screen who is counseling how to manage children's poor appetite. The parents follow the instructions of the doctor to feed their child when he doesn't want to eat. They realize that the child will eat when he is hungry. Within a short time they notice the change in their baby's appetite.

The TV spot gives advice to families on how to feed children when they have poor appetite.
Alive & Thrive

Produced by: Alive and Thrive - Bangladesh





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Alive & Thrive Bangladesh Series



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9 January, 2015

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