Produced by: UNICEF, India
The Facts for Life (FFL) publication provides parents and caregivers with essential information that can help improve and save childrens' and mothers' lives. The drama serial Kyunki Jeena Issi Ka Naam Hai imparts messages from the Facts for Life book in an entertaining fashion to rural audiences. It is a behaviour change communication initiative designed as a one way communication tool to mass audiences.
To support the Kyunki serial, a set of video series titled Kyunki Ammaji Kehti Hain has been produced. These videos focus on social and behaviour change communication and are made for small group and individual viewing, learning and discussion. They are designed to be used as interpersonal communication tools by individuals and frontline workers in giving out important information to women and caregivers. The videos use the popular appeal of Kyunki Jeena Issi Ka Naam Hai, and expand upon the social and behaviour change messages that are in the drama serial.
Ammaji Kehti Hain — Facts for Life
हिन्दी - मानक हिन्दी - Mānak Hindī - Hindi