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Our apps: Poshan | Food & Nutrition | Nutrition Handbook

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Over half of India’s women are anaemic and one in every five is underweight, reveals National Family Health Survey-4 (2015-16). Not surprisingly these women — underfed and overworked — often give birth to stunted and malnourished children. Furthermore, nearly one in every three Indian children under the age of five is stunted and underweight for their age.

Today, nearly every second child in India is a victim of malnutrition. It means they are physically and mentally weak due to which they are targets to many ailments, deformities, disabilities and allergies affecting normal growth mentally and physically.

The vast majority of Indian families and women do not follow the following practices:

  • 75% of new mothers are anaemic and most put on less weight during pregnancy than they should. This leads to unhealthy foetal growth, low birth weight and non-genetic congenital abnormalities in babies.

  • Colostrum is essential because it prepares the baby's digestive system for the mature milk that the baby will receive in the next few days. Colostrum is rich in nutrients such as zinc, calcium and vitamins.

  • Exclusive breastfeeding for 6 months reduces infant mortality due to protection from common childhood illnesses such as diarrhoea or pneumonia, and helps for a quicker recovery during illness.

  • From the seventh month, breast milk is no longer enough to meet the nutritional needs of the infant. Timely, adequate, frequent and appropriate complementary feeding should be started.

Child malnutrition is both the result of economic conditions and poor nutritional awareness. Nutrition education has been recognized as one of the long-term sustainable interventions essential to tackle the problem of malnutrition.

It is important to teach healthy eating habits to a child early as these are critical years of development and have a major impact on the health of the child in the future. Nutrition education should begin as the child enters her/his preschool years.

Our apps: Poshan | Food & Nutrition | Nutrition Handbook

Educating Mothers

Nutrition knowledge in the hands of those who need it most!

Women have no health and nutrition handbook or reference guide. Now they can follow simple practices and prevent the vast majority of maternal and child mortality and malnutrition.

With the development and distribution of these Free mobile apps, HealthPhone™ is leveraging the rapidly increasing penetration of smartphones in the country to educate millions of girls and women between 13 and 35 years of age and their families on better health and nutrition practices.

  • Allows repeated use/exposure – Watching, pausing, rewinding of videos allows for message comprehension

  • Enables Privacy – Cultural issues that lead to shyness of girls and women are overcome, enables mother to daughter transfer of high quality knowledge and adolescent girls are covered

All mobile apps have been developed in partnership with HealthPhone by ​The Centre for Development of Advanced Computing (C-DAC), Hyderabad, a ​research and development organization under the Ministry of Electronics and Information Technology, Government of India.

Once installed, these apps work offline; they do not require a connection to a mobile network.

We hope that these apps will contribute to improving the nutritional status of people, especially women and young children, by increasing their knowledge through group sharing and discussion promoted by frontline health workers and other organized groups and communities.

Our apps: Poshan | Food & Nutrition | Nutrition Handbook

21 November, 2017


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