The Mother and Child Health and Education Trust

Employing all communications technologies to reach and transfer health and nutrition knowledge directly from and to the whole community.

UNICEF India

UNICEF is fully committed to working with the Government of India to ensure that each child born in this vast and complex country gets the best start in life, thrives and develops to his or her full potential.


Produced by: UNICEF India, HealthPhone™
Directed by: Fullframe

HealthPhone™ Essentials

Early and Exclusive Breastfeeding	Hand Washing with Soap and Water
Use of Oral Rehydration Salts (ORS) and Zinc	Routine Immunization
Initiation of Breastfeeding by Breast Crawl

Ten Steps to Successful Breastfeeding


Every facility providing maternity services and care for newborn infants should:

Step 1 - Have a written breastfeeding policy that is routinely communicated to all health care staff.	Step 2 - Train all health care staff in skills necessary to implement this policy.
Step 3 - Inform all pregnant women about the benefits and management of breastfeeding.	Step 4 - Help mothers initiate breastfeeding within a half-hour of birth.
Step 5 - Show mothers how to breastfeed and how to maintain lactation, even if they should be separated from their infants.	Step 6 - Give newborn infants no food or drink other than breast milk unless medically indicated.
Step 7 - Practice rooming-in - allow mothers and infants to remain together - 24 hours a day.	Step 8 - Encourage breastfeeding on demand.
Step 9 - Give no artificial teats or pacifiers (also called dummies or soothers) to breastfeeding infants.	Step 10 - Foster the establishment of breastfeeding support groups and refer mothers to them on discharge from the hospital or clinic.

Watch More Videos — Breastfeeding Library

Facts for Life
— *video library under development

Timing Births

Safe Motherhood and Newborn Health

Child Development and Early Learning

Breastfeeding

Nutrition and Growth

Immunization

Diarrhoea

Coughs, colds and more serious illnesses

Hygiene

Malaria

HIV

Child Protection

Injury prevention

Emergencies: preparedness and response