HealthPhone: Initiation of Breastfeeding by Breast Crawl



English — Watch in English — Italian — Marathi — Spanish

UNICEF, WHO and WABA along with the scientific community strongly recommend initiating breastfeeding within a half-hour of birth.

Evidence shows that early initiation can prevent 22% of all deaths among babies below one month in developing countries.

Every newborn, when placed on the mother's abdomen, soon after birth, has the ability to find its mother's breast all on its own and to decide when to take the first breastfeed.

This is called the 'Breast Crawl'.


Produced by: UNICEF India, HealthPhone™
Directed by: Fullframe

HealthPhone: Initiation of Breastfeeding by Breast Crawl

Download Video: Initiation of Breastfeeding by Breast Crawl - 7:14

Tips for downloading:

• PC: Right-click on the text link and select "Save Target As" or "Save link as".
  
  
• Macintosh: Click and hold on the text link and select "Download Link to Disk."
  

	Broadband Low 160x120 mp4 5.33mb Broadband Medium 320x240 mp4 15.6mb Broadband Med/High 600x480 mp4 18.3mb Broadband High 480x360 mp4 41.1mb LAN/Intranet 640x480 mp4 79.3mb MP4 Video 720x576 mp4 91mb 360p - 320 x 240 mp4 - 16.5mb Streaming Low 160x120 mp4 5.09mb Streaming Medium 320x240 mp4 13.8mb Dialup 160x120 mp4 2.18mb Desktop broadband 600x480 m4v 62.3mb
	Android: Behold II - Cliq/DEXT - Eris/Desire - G1 - Hero - Magic/myTouch 400x320 mp4 38.2mb Nexus One - Droid 600x480 mp4 80.0mb
	Apple: iPad 720x576 mp4 66.0mb iPhone - iPod Classic - iPod Nano - iPod Touch - 400x320 mp4 65.4mb iPod 600x480 m4v 82.3mb iPhone over Wi-Fi 450x360 m4v 51.7mb iPhone (cellular) 176x140 3gp 4.32mb
	3GPP Mobile 352x288 3gp 17.2mb
	360p - flv - 15.2mb
	Windows Media 320x240 wmv 10.6mb
	WebM Full HD WebM HD 89.2 mb. WebM High 36.7 mb. WebM Low 26.1 mb. WebM webm 95.4mb
	PSP 320x240 mp4 28.7mb
	Theora ogv 156.0mb
	Audio Only mp3 - 3.3mb

Watch Videos

HealthPhone™ Essentials Series

Early and Exclusive Breastfeeding	Hand Washing with Soap and Water
Use of Oral Rehydration Salts (ORS) and Zinc	Routine Immunization
Initiation of Breastfeeding by Breast Crawl

Ten Steps to Successful Breastfeeding

Every facility providing maternity services and care for newborn infants should:

Step 1 - Have a written breastfeeding policy that is routinely communicated to all health care staff.	Step 2 - Train all health care staff in skills necessary to implement this policy.
Step 3 - Inform all pregnant women about the benefits and management of breastfeeding.	Step 4 - Help mothers initiate breastfeeding within a half-hour of birth.
Step 5 - Show mothers how to breastfeed and how to maintain lactation, even if they should be separated from their infants.	Step 6 - Give newborn infants no food or drink other than breast milk unless medically indicated.
Step 7 - Practice rooming-in - allow mothers and infants to remain together - 24 hours a day.	Step 8 - Encourage breastfeeding on demand.
Step 9 - Give no artificial teats or pacifiers (also called dummies or soothers) to breastfeeding infants.	Step 10 - Foster the establishment of breastfeeding support groups and refer mothers to them on discharge from the hospital or clinic.