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No Excuses — ChannelNo Excuses — Prevent Domestic Violence and Abuse
No Excuses
Prevent Domestic Violence and Abuse


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Watch More Videos — Domestic Violence & Abuse Library

The No Excuses campaign is an integrated high-impact multi-lingual communications campaign designed to prevent violence and abuse within families targeted at the abuser. The campaign consists of 11 animated shorts of 30 seconds each.

The aim of the campaign is to create these videos in 73 languages, thereby enabling a potential reach of over about 85% of the world's population, or about 5.75 billion people, in their own language.

The No Excuses campaign was created by a team of volunteers led by Firdaus Kharas, who was Executive Producer and Creative Director. There were five producers, Caitlin Delaney (Canada), Jesse Cressman-Dickinson (Canada), Firdaus Kharas, Jasmine El Mulki (Switzerland) and Brent Quinn (South Africa). Brent Quinn was also the head writer.


No Excuses — Prevent Domestic Violence and Abuse

No Excuses: Prevent Domestic Violence and Abuse

Watch in AfricaanArabicCebuanoEnglishEnglish CanadianEnglish South AfricanFrenchHungarianMalayMandarinMexicanPolishRussianSpanishZulu

download this videoDownload

download this videoPreventing violence by mothers against children
AfrikaansArabicCebuanoEnglishEnglish CanadianEnglish South AfricanFrenchHungarianMalayMandarinMexicanPolishRussianSpanishZulu

download this videoPreventing violence by fathers against children
AfrikaansArabicCebuanoEnglishEnglish CanadianEnglish South AfricanFrenchHungarianMalayMandarinMexicanPolishRussianSpanishZulu

download this videoPreventing escalation of frustration into abuse
AfrikaansArabicCebuanoEnglishEnglish CanadianEnglish South AfricanFrenchHungarianMalayMandarinMexicanPolishRussianSpanishZulu

download this videoPreventing abuse within marriage
AfrikaansArabicCebuanoEnglishEnglish CanadianEnglish South AfricanFrenchHungarianMalayMandarinMexicanPolishRussianSpanishZulu

download this videoPreventing sexual abuse
AfrikaansArabicCebuanoEnglishEnglish CanadianEnglish South AfricanFrenchHungarianMalayMandarinMexicanPolishRussianSpanishZulu

download this videoPreventing rape
AfrikaansArabicCebuanoEnglishEnglish CanadianEnglish South AfricanFrenchHungarianMalayMandarinMexicanPolishRussianSpanishZulu

download this videoPreventing verbal abuse of children and the elderly
AfrikaansArabicCebuanoEnglishEnglish CanadianEnglish South AfricanFrenchHungarianMalayMandarinMexicanPolishRussianSpanishZulu

download this videoPreventing abuse of women
AfrikaansArabicCebuanoEnglishEnglish CanadianEnglish South AfricanFrenchHungarianMalayMandarinMexicanPolishRussianSpanishZulu

download this videoBreaking the cycle of abuse
AfrikaansArabicCebuanoEnglishEnglish CanadianEnglish South AfricanFrenchHungarianMalayMandarinMexicanPolishRussianSpanishZulu

download this videoPreventing cultural justifications of violence
AfrikaansArabicCebuanoEnglishEnglish CanadianEnglish South AfricanFrenchHungarianMalayMandarinMexicanPolishRussianSpanishZulu

download this videoPreventing rape by soldiers
AfrikaansArabicCebuanoEnglishEnglish CanadianEnglish South AfricanFrenchHungarianMalayMandarinMexicanPolishRussianSpanishZulu


The campaign goals are:
  • Creating human rights within families.

  • Preventing all forms of family violence by creating behaviour change.

  • Challenging the perpetrators or abusers to change, not the victims.

  • Building awareness of the burden resting on the abusers.

  • Building awareness that violence against family members is not tolerable or acceptable.

  • Communicating a message that family violence is not justifiable for any reason.

  • Communicating a message that family violence is not acceptable or justifiable specifically for any reason related to culture.

  • De-linking family violence and racial, religious, ethnic or other cultural background.

  • Communicating a message that violence within families needs to be prevented in all countries, amongst all populations.

  • Acting as an "ice-breaker" to create an atmosphere of information sharing.

  • Reversing current norms by going where there is silence, tolerance or acceptance.

  • Promoting open discourse and a proactive mindset towards family violence prevention at the family, group, community and national levels.

  • Labeling violence within families as crimes, particularly rape.

  • Stopping all forms of rape in particular, within families and in situations of conflict.

  • Easing the stigma for those who may seek to intervene or report family violence.

  • Easing the stigma for those who may seek assistance because of family violence.

  • Building awareness that family violence in the home is the same as violence committed outside the home.

  • Building awareness that violence in all its forms, physical, sexual and rape, is not a normal behaviour, in particular within a marriage or partnership.

  • Building awareness that violence in all its forms, physical, sexual and rape, is not a normal behaviour, in particular as a part of childhood.

  • Provoking local and national discussions within countries on the issues of family violence prevention and tolerance.

  • Promoting partnerships within countries and communities to tackle violence within families.

  • Provoking local, regional and national discussions within countries on the policies, laws and capacities surrounding the treatment, care and dealing of victims of family violence by society as a whole.




7 July, 2014

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