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Menstrual Hygiene - Promotion of Sanitary Napkins - Older Adolescents - English
Menstrual Hygiene - Promotion of Sanitary Napkins - Older Adolescents - English

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HealthPhone: Menstrual Hygiene - Promotion of Sanitary Napkins - Older Adolescents - English


Watch more videos in Hindiहिन्दी - मानक हिन्दी - Mānak Hindī - Hindi

For older adolescents - menstruation is normal

'Taiyyar Raho, Taiyyar Karo'

This video on Menstrual Hygiene for older adolescents and to promote the Socially Marketed 'Freedays' sanitary napkin.

The campaign: ITAP developed two TVCs and two Radio spots to help adolescents understand that menstruation is normal, that hygiene is very critical and sanitary napkins are a hygienic way to managing periods. Formative research helped address the key barriers to positive behaviors and triggers for communication. The commercials were pretested and findings incorporated in the final spots.

ITAP Details: The Innovations in Technical Assistance Project (ITAP) is led by Palladium International, in partnership with Johns Hopkins University Center for Communication Programs (JHU/CCP), in order to strengthen the Innovations in Family Planning Services. IFPS is funded by the United States Agency for International Development (USAID) in India addressing family planning (FP), and reproductive and child health (RCH) in three northern states -- Uttar Pradesh, Jharkhand, and Uttarakhand.


Palladium

Produced by: Palladium
USAID funded IFPS Technical Assistance Project



HealthPhone: Menstrual Hygiene - Promotion of Sanitary Napkins - Older Adolescents - English

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Palladium - Menstrual Hygiene



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28 June, 2014

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