HealthPhone: Social Franchising - ITAP
This documentary aims to document the best practices, lessons learned and recommendations developed over the course of IFPS Project's and ITAP's work in Social Franchizing- an innovative, sustainable, for-profit PPP model to deliver maternal health and family planning services at below market prices through franchised network of hospitals. The film highlights the achievements of numerous state and district partners who played an integral role in the design and implementation of the family planning and reproductive and child health programs. One of the largest networks in India, the social franchising network, Merrygold Health Network successfully brought together more than 430 private health service providers and nearly 10,000 community level workers in 36 districts across Uttar Pradesh. More than 756,100 ANCs, nearly 133,900 deliveries, more than 10,600 sterilizations and 38,200 IUCD insertions provided through the social franchising network (MGHN) from 2007-2012
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The Innovations in Family Planning Services (IFPS) Technical Assistance Project (ITAP) implemented by Palladium and facilitated multi-sectoral dialogue, strategic information analysis and use, in-country capacity building and implementation assistance to the government of India and three northern states in improving family planning indicators in the country. A major thrust for ITAP was to develop, design, demonstrate, document, and disseminate innovative public-private partnership (PPP) models and financing strategies that reach the poor and vulnerable communities with family planning services. The project piloted six innovative and scalable PPP models in three states of North India (Uttar Pradesh, Uttarakhand and Jharkhand) from 2005-2012.