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Initiation of Breastfeeding: Colostrum - Gangajal — Nutrition | Poshan — Oriya
Initiation of Breastfeeding: Colostrum - Gangajal — Nutrition | Poshan — Oriya


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HealthPhone: Initiation of Breastfeeding: Colostrum - Gangajal — Nutrition | Poshan — Oriya

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Within an hour of birth, the mother's thick, first milk (Colostrum) should be given to the child. It's very essential.

The purpose of this video is to encourage the community to take action to prevent malnutrition. It explains simple things one can do to prevent malnutrition.

It is intended for the community at large.

The Story:

Two women welcome an Auxiliary Nurse Midwife (ANM) who asks one of the women if the mother and child are fine. The women replies, yes they are fine. She then asks the woman if the mother's first, thick milk has been given to the child. The woman replies "No. Well traditionally, we don't let the child have the mother's first milk". A neighbour, hearing this conversation, also agrees with the women saying "Yes. We believe that this thick milk is not good for the child, so we throw it away."

The ANM looks at a pot that is kept there and asks the women "This is Gangajal (water from the Ganges), isn't it?" The women agree. She then asks "Do you throw it away?" The women are shocked at that. She tells them that "Similarly, the first milk of the mother is essential for the child. It protects the child from diseases like pneumonia and diarrhoea, while improving immunity."

"That's right. The mother's first milk is like an exilir. You must give it to the child, no matter what anybody may say. Within an hour of birth, the mother's thick, first milk should be given to the child. It's very essential."

So, remember these four things.

One - Correct diet for the expecting mother
Two - Mother's first milk is the best
Three - Only breast milk for the first six months
Four - After that, balance mother's milk with a nutritious diet

So, remember the four things, say yes to all of them and say "Malnutrition, Quit India".


Malnutrition is a lack of the right nutrients in the body.

A child is specially prone to the dangers of malnutrition from the time of its conception till two years of age. This is a very important period for overall long-term growth.

Malnutrition in India

Malnutrition in children and women remains as one of the greatest challenges in India. Malnutrition remains a major threat to the survival, growth and development of children.

Today, nearly every second child in India is a victim of malnutrition. It means they are physically and mentally weak due to which they are targets to many ailments, deformities, disabilities and allergies affecting normal growth mentally and physically. So we should jointly wage a war against malnutrition!

Ministry of Women and Child Development
Produced by:
Ministry of Women and Child Development, Government of India
with active support from UNICEF and other development partners.



HealthPhone: Initiation of Breastfeeding: Colostrum - Gangajal — Nutrition | Poshan — Oriya

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27 May, 2014

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