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Ending open defecation is IN OUR HANDS! - Hindi
Ending open defecation is IN OUR HANDS! - Hindi




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HealthPhone: Ending open defecation is IN OUR HANDS! - Hindi


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Together we can defeat diarrhoea. It is in our hands.

Over half of the population in India defecates in the open. The exposure to human excrement leads to diarrhoea - over 500 Indian children die of diarrhoeal disease EVERY SINGLE DAY!

But together we can defeat diarrhoea. India is ready for another epic achievement: Let's end open defecation!

This PSA co-produced with UNICEF India is part of WASH United's sanitation campaign on the ICC World Twenty20 2014 cricket tournament.

More background information on the global WASH crisis:

It's hard to believe that globally, 4 out of 10 people lack access to something as basic as a clean toilet.

It's hard to believe that diarrhoea caused by dirty water, poor sanitation and bad hygiene kills more children than malaria, measles and HIV/AIDS combined.

Believe it.

"Wouldn't simply providing clean water, toilets and soap to everyone solve this?"

Building toilets alone does not solve the problem nor does providing free soap. Countless "unwanted" toilets are scattered around the world, and, even though most poor people have soap, it is rarely used for hand-washing. To tackle the problem effectively, efforts to provide WASH infrastructure must always come hand-in-hand with efforts to change attitudes and behaviors around sanitation and hygiene. That's where WASH United comes in.

Based on insights from behavioural psychology, WASH United has developed a unique approach that helps to raise toilet access and good hygiene from a low priority to a personal aspiration. Whether it is a hand-washing awareness campaign or a WASH in Schools programme, all of the interventions harness the power of fun, interactive games, superstar role models and messaging that inspires.

WASH United
This PSA co-produced with UNICEF India is part of WASH United's campaign around the ICC World Twenty20 2014 cricket tournament.


HealthPhone: Ending open defecation is IN OUR HANDS! - Hindi

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28 June, 2014

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